Milk cosmetics is known for cruelty free, vegan cosmetics brand. The brand started its operation in Newyork city in 2016. Before launching any products the brand headed to Sephora for to carry their items and the retailers agreed. In the short span of time the brand got popularity in US and started to make waves in other countries as well. This year the brand is finnaly crossing the boundaries of US and is finally launching in UK. The products will be launching with Cult beauty and bringing a two-day pop-up shop to London.
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The Question that strikes the mind of many readers, is that:
What is so special about Milk Makeup?. Heres what makes Milk different, the entire range of products is vegan, cruelty- free and paraben-free. The brand have wide range of products that covers fresh-face street vibes to full-face studio looks. We have witnessed the super-nourishing formula that provides you with everything from a dreamy complexion to versatile finishes.
The brand is finally landing onto e-commerce site Cult Beauty on January 28, preceded by a London pop-up store, so purchase the products whenever you feel like.
Milk Makeup was founded by Milk cofounder Mazdack Rassi, beauty and fashion editor and E! News correspondent Zanna Roberts Rassi, seasoned Milk Girl and creative director Georgie Greville, and product developer and COO Dianna Ruth. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home.
The brand founders were looking to create something different and versatile for their product range since the very begining. Therefore, taking inspiration from the street culture and very creative people at the Milk studio influences the product range to very innovative and inclusive. The founders were able to create the magic of MILK by making every product so perfect and practical. The range of products are simple and gives on the go application. The formulation of the products is such that they not only delivers excellent performance but also are loaded with multiple skincare benefits.
The Milk products exclusively launches online with Cult Beauty on January 28. Don’t forget to grab your favourites.
